Influencer marketing is a trend in the last months. We can hear this term every day on social networks, blogs, specialized forums, and conferences.
How familiar are you with this concept?
It’s a person, company or brand that stands out for its presence, credibility and the reaction generated by its opinions or contributions about a topic in different digital platforms, especially in social networks.
In general, it is the person that others consult for references or opinions about products, services or any topic.
There is a misconception that an influencer must be a famous person.
Every person is influencer because in some way it intervenes in the decisions of others inside and outside digital platforms.
The influencers power to make others follow what they say has become one of the most powerful marketing tools, giving rise to what is known as influencer marketing.
The online presence of brands is one of the strategic pillars for their growth.
For this reason, companies often use influencer marketing to promote their products and services.
For a better understanding, I want to share some aspects of an amazing book that I read this week.
It is a guide that presents the contributions of influencers to the brands, the tools that we need to be an influencer marketing, and the benefits that we can obtain.
The book is very useful for anyone who wants to work with this unconventional method of promoting products and services.
THE ULTIMATE GUIDE TO USING INFLUENCER MARKETING, written by Joe Sinkwitz, founder of Intellifluence.
INTELLIFLUENCE is an influencer marketing service that enables brands and influencers to connect, collaborate and reach their goals.
It is a simple way for brands to get quality reviews to increase their sales and influencers to get free products and economic compensation to share on their digital platforms.
This guide is one of the most enriching texts I have read because I am an influencer marketing and I do not know many tools exposed in it.
It is the result of several years of research and data collection on issues related to the way in which a brand or agency can use the influencer marketing to increase their sales.
Joe Sinkwitz shares his experience as CEO of Intellifluence to teach us to participate in campaigns, setting goals and controlling our work.
The tools it presents will help us maximize our value as influencers.
We know through this book the types of influencers that exist and the simple strategies that we can use to work a campaign and obtain more goals from those proposed.
There are many aspects that we must consider to makes a successful campaign and the tools we can find in this guide.
The author exposes 4 influential factors in consumer behavior through which we can create a buyer image that could be used as the target user in a campaign.
He also guides the companies about how to choose the right influencer for their campaigns.
One of the most important contributions of this book is that it helps us to become an influencer first level.
In terms of quality, the CEO expresses that quality is like the addition of an effort that results in a more finished product.
The first-level influencer must be concerned about the content value he provides to his audience.
I could spend hours writing about the valuable aspects that I learned with this guide, but I want that you have the opportunity to discover and use it for your benefit.
I recommend 100% The Ultimate Guide to Using Influencer Marketing for the teachings it offers.
Thanks, Joe Sinkwitz for sharing your experiences through this book.