Let’s talk about Social Media Optimization
Every day we use social networks. Are practically an indispensable tool to communicate and interact with people around the world.
We are informed of what happens at the right time and we can follow the details minute by minute.
Entertainment is also guaranteed by the variety of content we can find, such as online games, live broadcasts, and publications.
Are the most complete source of information that we can use to obtain a reference for a specific topic. We find endless recommendations about any aspect of interest.
Shopping, travel, education, music, lifestyle, fashion, sports, art, health, technology, science, religion, gastronomy… Everything you want to know is within one click and we can share it.
For fulfilling so many roles and grouping users with different interests, are a powerful advertising tool for companies, artists or anyone who needs to promote a brand, product, service, make a network of contacts and attract new customers or followers.
It is not enough simply to create a Web or profile, we must add value or relevance to the site, improve its image, popularity, visibility, increase the size of the audience, connect with fans or consumers and position it at the top of the search engines.
All of the above can be achieved through the Social Media Optimization Services (SMO).
Its a marketing term referring to the strategy and actions in social networks and online communities with commercial or advertising purposes to generate traffic and publicize a brand, product, service or event, through the exchange of links.
A good social media strategy requires a thorough analysis of the type of audience we want to target and the choice of the appropriate social media to integrate as tools of social exchange to our website.
The next step is to share quality content, through direct links or use buttons in the publications.
To create good content, we use appropriate keywords that allow us to better understand what users are looking for. Tools like Google Trends, a search trends locator, and the Keyword Planner will help us.
Constant updating and interaction with users are essential for search engine positioning. The frequency of the publications and the number of people who participate are the signal that there is an exchange between the visitors of the site and us.