Organizing an event requires a lot of planning. The activities are strategic communication tools that allow companies to offer products, services and attract new customers.
According to the type of activity, it will be the planning level. Each step in the organization process must be done under the coordination of a specialized team to guarantee success.
Determine the type of event, its objective, what we want to achieve, how we will do it, who we are targeting and if we have the necessary resources is the first step.
Our event can be corporate, social, economic, political, religious, cultural, sports, scientific, personal.
The next step is to select the date, place and the team that will be responsible for developing the planned.
If we do not have the right people around us, we can use the services of a contractor company or trade show decorators.
It is important to choose a date that does not coincide with other activities so that all the attention is on our event.
The dimension of the space
It is must be proportional to the number of attendees and elements placed within it.
Let’s make sure to choose a spacious, pleasant and comfortable place for the guests.
The logistics team has a great responsibility.
According to the type of activity and duration, you should consider the needs of the attendees.
If they require accommodation, transportation, parking, food, assistance, we must provide them with these needs.
A good program will guide us in the right way, before, during and after the event.
The team must create a schedule with the tasks to be developed, a program of activities, graphic material, list of guests and contingency plan.
During the organizing process, we can design material to promote our event.
Let’s use social networks, posters, email, and media to spread. Having sponsorship will also help us with the promotion and save on expenses.
Finally, let’s start the process of sending and following the invitations.
We can use applications such as Eventbrite, an event management website that will make our work easier because it allows users to browse, create and promote local events and organizers sell tickets online.